Establish a PR Plan and Strategy

A Public Relations plan is a strategy used to manage the public’s perception of your organization. The PR Plan focuses directly on how to reach your target audience, establish your five to ten year goals, identify your appropriate tactics and channels, measure analytics, establish a marketing and advertising budget, and address the matter(s) at hand.

The goal is to improve your brand reputation, monitor yearly progress, and identify areas of improvement. You will receive a marketing and social plan as well as a production outline.

In this HANDS-ON workshop you will go through the steps of creating your public relations plan and establishing your Human Resource (HR) manual. You MUST have a laptop, tablet or desktop to attend this workshop (4 day workshop, 2 days a week).

MEETING AGENDA:

Day 1:

• Lay out your brand positioning goals
• Identify the outlets that reach your audience
• Don’t neglect your content marketing

Day 2:

• Create strategic, high quality content
• Carefully craft your pitches

Day 3:

• Develop a distribution plan
• Keep your network organized

Day 4:

• Review final PR Plan